Video creation
An AI-assisted video workflow for a small client project
By You Me and Money · November 1, 2026 · Original practical guide
Agree the brief before generating assets
Define the audience, purpose, length, delivery format, revision scope, and who approves the work. Ask which claims, logos, and footage you are allowed to use. Keep written permission for client-provided assets. A short brief prevents a tool demonstration from turning into an open-ended production project.
Write and check the explanation
Draft the script around one useful outcome. Check facts and remove claims the client cannot substantiate. Build a scene outline with narration and a visual note. AI-generated footage may introduce errors or irrelevant detail; treat it as material to review rather than as evidence that an event happened.
Check rights and deliverability
Confirm rights for voices, avatars, stock material, music, and commercial output. Obtain appropriate permission before depicting a real person. Review pronunciation and captions, and ensure the video is understandable without sound where practical. Check export quality, usage credits, and file requirements against the actual deliverable.
Make the tool fit the scope
A platform such as BlueFX may be relevant when its current media workflow suits the brief. Compare it with recording original footage or using an editor you already own. Budget for revision time and subscriptions or credits. Do not price the project on an assumption that generation will eliminate review, editing, or client communication.