Email marketing
Plan a useful email newsletter before collecting subscribers
By You Me and Money · November 1, 2026 · Original practical guide
Define a promise you can keep
Explain the subject and type of messages someone will receive. For this site, useful updates might include practical guides, planning tools, and disclosed affiliate resources. Avoid promising daily earnings or a schedule you cannot maintain. The signup wording should match what you intend to send.
Ask clearly for permission
Use an intentional signup action and an unchecked consent box when collecting permission for marketing. Identify the sender and provide the required contact information. Record the date, wording, and source of consent. Do not treat an enquiry about a purchase as permission to add someone to an unrelated promotional list.
Make the first message useful
A welcome message can restate the subscription purpose, link to a relevant resource, and explain how to unsubscribe. Do not claim a download or bonus exists unless it is actually ready to deliver. Keep subject lines descriptive and make affiliate relationships clear where relevant.
Keep the list usable and private
Use an appropriate email service for campaigns, protect subscriber records, and maintain a suppression record when someone opts out. Test the signup and unsubscribe flows before inviting traffic. A notification sent to a Gmail inbox is not by itself a complete mailing-list platform. The accompanying website backend saves permission records separately so you can manage the list.